Growth
The Referral Ask
Invite happy customers to send a friend — in a way that feels natural and easy, not pushy.
Beginner5 minemail / text
What you'll need
- A happy customer
- Who you'd love more of
- Any AI chat assistant
The steps
- Pick a customer who's clearly happy.
- Decide what a great referral looks like for you.
- Paste the prompt and fill in the brackets.
- Send it and make it effortless for them to forward.
The prompt
Write a warm, natural message asking a happy customer to refer a friend. Customer: [name] What they loved: [the product/service] My business: [your business name] Who I'd love more of: [your ideal customer] Any incentive: [optional — discount, thank-you gift, or none] Under 80 words. Make it easy and no-pressure: thank them, describe who'd be a good fit in one line, and give them a simple way to introduce me or pass along my details. Feels like a friendly favor, not a sales pitch.
Make it forwardable
Write a short blurb they can copy-paste straight to a friend, so referring me takes them ten seconds.
What you'll get
A natural referral ask plus a ready-to-forward blurb — so happy customers can send you new ones in seconds.
If it's not quite right
- No incentive? Add "Keep it purely about helping a friend, no reward."
- Feels awkward? Add "Make it clear it's totally fine to ignore."
