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Growth

The Referral Ask

Invite happy customers to send a friend — in a way that feels natural and easy, not pushy.

Beginner5 minemail / text

What you'll need

  • A happy customer
  • Who you'd love more of
  • Any AI chat assistant

The steps

  1. Pick a customer who's clearly happy.
  2. Decide what a great referral looks like for you.
  3. Paste the prompt and fill in the brackets.
  4. Send it and make it effortless for them to forward.

The prompt

Write a warm, natural message asking a happy customer to refer a friend.

Customer: [name]
What they loved: [the product/service]
My business: [your business name]
Who I'd love more of: [your ideal customer]
Any incentive: [optional — discount, thank-you gift, or none]

Under 80 words. Make it easy and no-pressure: thank them, describe who'd be a good fit in one line, and give them a simple way to introduce me or pass along my details. Feels like a friendly favor, not a sales pitch.

Make it forwardable

Write a short blurb they can copy-paste straight to a friend, so referring me takes them ten seconds.

What you'll get

A natural referral ask plus a ready-to-forward blurb — so happy customers can send you new ones in seconds.

If it's not quite right

  • No incentive? Add "Keep it purely about helping a friend, no reward."
  • Feels awkward? Add "Make it clear it's totally fine to ignore."